MEGAN OILER

Worked directly with Ms Stewart to develop logo, packaging, signage, environment, and website for Martha Stewart Cafe in New York City.

Digital marketing for Rifle Paper Co x Corkcicle drinkware pattern launches: Spring, Mother’s Day, and Holiday

Photography by Poolboy Studio

This campaign showcases the diverse range of masks Fresh Beauty offers. Introducing them to the customer by the end skin benefit invites her to choose between, or layer and combine for custom results. The luscious colors and textures of the masks are captured in macro photography, while propping with kitchen tools reference a freshly made product with clean, natural ingredients.

Product photography by Johnny Miller
Model photography by Tom Newton

Photo Art Direction for luxury housewares brand, Joanna Buchanan.

Photos by Kate Mathis

Collaboration with fine art photographer Gray Malin. Digital 360 marketing campaign featuring a capsule collection of drinkware and barware based on his signature aerial photography.

Retail activation in New York City during holiday shopping season. Included a pop-up store at Rockefeller Center, and Times Square digital OOH.

To celebrate the company’s 30th anniversary, Fresh Beauty made 30 commitments to the Planet, People, and Product.

Each iconic jar contains an immersive experience explaining each individual promise, rich visual storytelling that defines the brand: Natural ingredients sourced from around the globe known for use in traditional local beauty rituals.

PR and social campaign celebrating the 15th anniversary of iconic Rose Face Mask. We travel to London to meet artist Jo Ratcliffe and tour her studio. She explains her process and how she approached the limited edition packaging, while taking us to some of her favorite spots in London.

Photography by Chris Baker
Cinematography by John Moessner

Concept, photo art direction, layout for various lip care launches, a key product category. Fresh lip products combine rich colors, yummy flavors, and decadent textures with ingredients that nourish and protect lips.

Product photography by Travis Rathbone and Yasu + Junko
Model photography by Tom Newton + Bettina Lewin
Food styling by Alison Attenborough

PR and social campaign featuring pro surfer Coco Ho, promoting launch of a solid sunscreen stick. Shot on location on the North Shore, Oahu.

Cinematography by Willie Kessel
Photography by Brooke Dombroski

Packaging design across housewares, food, crafts, and cleaning product categories

(top) This North America campaign celebrates the reformulation of a fan-favorite face cream through a documentary-style journey to the farm where the hero ingredient is cultivated. It offers customers a transparent look at how and where the lotus is sourced, and introduces the farmers who care for these incredible plants and ensure a sustainable harvest. We also meet the scientists who extract the lotus’s powerful active ingredients on site, yielding a more effective formula.

(below) This global campaign for White Truffle Overnight Mask follows a truffle hunter through Alba, Italy, where this precious ingredient is sourced using an ancient hunting method. Rich visuals show how science is used to extract the white truffle’s powerful compounds, and the process that turns it into an ultra luxurious leave-on mask treatment.

Directed by Ben Nabors
Photography by Christopher Baker
Creative Direction in collaboration with Daphne Ascoli and Azita Panahpour

Corkcicle partnered with KFC to launch a cheeky, limited edition collection, using iconic KFC brand elements.

Photography by Isacc Yi

Logo, signage, brand collateral for a wine and craft beer bar in Connecticut.

Creative Direction for global holiday campaign focused gift-giving, and the largest annual company initiative. Warm, cheerful storytelling highlighting the iconic fresh blue box. Featured across all global channels : Dot Com, digital, visual merchandising in Fresh shops and Sephora. Shot on location in Montreal, Canada.

Photography by Laurie Frankel
Video directed by Laura Cheshire
Collaboration with Zuri Chung and Matthew Axe

Image and video art direction for Martha Stewart Crafts. Used for website, packaging and in-store display of holiday products at Michaels.

Book covers, posters, advertising, editorial

Complete creative oversight of DTC and B2B channels for a premium insulated drinkware company