Creative direction for Martha Stewart Crafts. Images used online, at point of purchase in store, and on packaging.
Photography by Yunhee Kim, Tara Donne, Kate Mathis, Lucas Allen
Branding, packaging, signage, and website design for Martha Stewart Cafe in West Chelsea NYC. Responsible for creative direction.
Photo art direction for holiday campaign focused on gift-giving. Featured across all global channels : online, in retail stores, and used in holiday promotional materials. Shot on location in Montreal, Canada.
Images by Laurie Frankel
Branding, website design and photo art direction for luxury home accessories company. Responsible for creative direction.
Refresh of Martha Stewart Pets brand. Responsible for creative direction.
Photography by Fadil Berisha
Photographic animations supporting key product launches
Photography by Travis Rathbone
PR and social campaign featuring artist Jo Ratcliff, promoting iconic Rose Face Mask. Responsible for storyboard and art direction of video and still shoot. Used in stores, online, and in social channels. Shot on location in London.
Photography by Chris Baker
Cinematography by John Moessner
Marketing campaign promoting new colors and flavors in the Lip category. Digital, Social and In-store uses.
Photography by Bettina Lewin, Yasu+Junko, and Travis Rathbone
Creative direction for luxury home accessories company.
Photography by Kate Mathis
Mask Menu campaign, promoting a core product category.
Photography by Johnny Miller
Creative Direction by Matthew Axe and Daphne Ascoli
PR and social campaign featuring professional surfer Coco Ho, promoting launch of sunscreen product. Responsible for storyboard and art direction of video and still shoot. Used in stores, online, and in social channels. Shot on the North Shore, Oahu.
Cinematography by Willie Kessel
Photography by Brooke Dombroski
Holiday images for online, packaging and in-store display of holiday products at Michaels. Responsible for concept and photo art direction.
Photographs by Con Poulos
How-to video series for Martha Stewart Crafts, providing inspiration and ideas about how to use some of her iconic products. Responsible for creative direction.
Design of food program for Martha Pantry launch at JCP.
Hangtag concept for women's organic cotton apparel line.
Packaging systems for Martha Stewart Crafts products at Michaels.
Natural cleaning products from Martha Stewart, sold at Home Depot and on Amazon. Responsible for branding, packaging and advertising.
Photography by Chris Baker
Logo and identity system for a wine and craft beer bar in Connecticut.
Branding refresh and packaging design for Martha Stewart Pets product line at PetSmart