Creative direction for Martha Stewart Crafts. Images used online, at point of purchase in store, and on packaging.
Photography by Yunhee Kim, Tara Donne, Kate Mathis, Lucas Allen
Photo art direction for holiday campaign focused on gift-giving. Featured across all global channels : online, in retail stores, and used in holiday promotional materials. Shot on location in Montreal, Canada.
Images by Laurie Frankel
Creative Direction Daphne Ascoli, Matthew Axe
Refresh of Martha Stewart Pets brand. Responsible for creative direction.
Photography by Fadil Berisha
Branding, website design and photo art direction for luxury home accessories company. Responsible for creative direction.
Branding, packaging, signage, and website design for Martha Stewart Cafe in West Chelsea NYC. Responsible for creative direction.
Video and stills from an “always-on” marketing campaign to excite and recruit new customers into the Lip category. Digital, Social and In-store uses.
Photography by Bettina Lewin and Yasu+Junko
PR and social campaign featuring artist Jo Ratcliff, promoting iconic Rose Face Mask. Responsible for storyboard and art direction of video and still shoot. Used in stores, online, and in social channels. Shot on location in London.
Photography by Chris Baker
Cinematography by John Moessner
How-to video series for Martha Stewart Crafts, providing inspiration and ideas about how to use some of her iconic products. Responsible for creative direction.
PR and social campaign featuring professional surfer Coco Ho, promoting launch of sunscreen product. Responsible for storyboard and art direction of video and still shoot. Used in stores, online, and in social channels. Shot on the North Shore, Oahu.
Cinematography by Willie Kessel
Photography by Brooke Dombroski
Holiday images for online, packaging and in-store display of holiday products at Michaels. Responsible for concept and photo art direction.
Photographs by Con Poulos
Creative direction for luxury home accessories company.
Photography by Kate Mathis
Campaign promoting launch of new lip product shade. Used online, in-store at point of purchase, and in social media. Responsible for conceptual development and art direction.
Photography by Yasu + Junko
Creative Direction Daphne Ascoli
Illustration and layout of surface design for Macys spring dinnerware pattern
Design of food program for Martha Pantry launch at JCP.
Hangtag concept for women's organic cotton apparel line.
Packaging systems for Martha Stewart Crafts products at Michaels.
Natural cleaning products from Martha Stewart, sold at Home Depot and on Amazon. Responsible for branding, packaging and advertising.
Photography by Chris Baker
Logo for a wine and craft beer bar in Connecticut, opening summer 2017
Branding refresh and packaging design for Martha Stewart Pets product line at PetSmart